Gulp! is a water based, bait/lure hybrid that is essentially a soft plastic lure with much different properties.

Coming in various shapes, sizes and bait imitations, Gulp! has 400 times more scent dispersion than ordinary plastic bait and is also almost entirely biodegradable.

We looked into the science behind it and show you how it works in the real world.

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Here’s how the Worms work from a beach for Whiting:

  • Berkley first released Gulp baits in 2003
  • Gulp is not your typical soft plastic – normal soft baits are made out of polyvinyl chloride
  • Polyvinyl chloride is also known as PVC which is heated up, poured into a mould, injected with scent, then mixed with an oil-based resin
  • Gulp! on the other hand, isn’t a plastic at all, it is made from water-based resins (which also means that it’s mostly biodegradable)
  • The formulas that go into Gulp! Products were developed almost 20 years as John Prochnow analysed the chemical makeup of a variety of creatures fish like to eat, and then integrated it into the formula for his plastics
  • Gulp is made from water based resins which means that it literally “breathes” in the water
  • As soon as your bait hits the water it is releasing its scent formula
  • It has small nutritional value but the best part is they’re easy to fish
  • Whiting, bream, skippy, flathead, herring, tailor, dhufish, NW reef species … and much more


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